Our target audience for our film is social classes C2 and D grade males between 18-35 years old. This is because we believe that our film will be gory, violent, aggressive, threatening, intimidating, unsettling. We believe that our film will have a BBFC rating of either a 15 rating film or 18 depending the amount of violence we include in our scene.
We believe that our audience will follow the detectives hoping the murderer is caught out by them, the audience wants the criminal to be caught. Our effect models are the reception theory(The meaning of a "text" is not inherent within the text itself, but the audience must elicit meaning based on their individual cultural background and life experiences). Or uses and gratifications (People are not helpless victims of mass media, but use the media to get specific gratifications (Diversion, personal relationships, personal identity and surveillance).
Our film will go against every day rules and go with the oppositional hegemonic, the detective(s) will end up being the people they are hunting.
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